Who is Geo Fun Design?
My name is Neja and I’ve recently started my own brand of polymer clay jewellery called Geo Fun Design, inspired by geometric designs that combine unique features with a dash of quirkiness and elegance. My studio is based in London, but I am originally from Slovenia and have been living in the UK for the past 4 years.
What inspired you to become a maker and please describe the making/designing process?
I’ve enjoyed creative projects and getting my hands messy ever since I was a teenager, when I would buy clothes and jewellery in high-street shops and add my own personal stamp by adding handmade elements or entirely transforming what, in my opinion, were items that lacked that special ‘je ne sais quoi’. Designing and making jewellery using a variety of media became a more pronounced passion of mine during my 20s, but it wasn’t until very recently that I decided to take my hobby to the next level and start my own business. At the moment I only sell on Etsy, but hopefully I will make my jewellery available on other platforms in the future as well.
Colour is key in all my designs – I mix all the colours myself and, unlike many polymer clay artists, I condition the clay using my hands, twisting and shaping it in a number of different ways to achieve unique and quirky colourful patterns. I also believe that while streamlining the creative process is necessary for brand development, leaving some room for experimentation and allowing oneself to just go with the flow while on a creative streak actually yields the best (and most unexpected) results. This is why all my designs are truly one of a kind and can not be replicated.
What is it like owning your own business or like many, juggling multiple jobs?
Although extremely challenging and exhausting at times, I do feel that being able to unleash my creativity is vital for me as it enables me to balance out my day job, which can be quite intellectually challenging and tiring. This is why, after a long day’s work, I like to just get my hands on clay and let my mind unwind.
Can you impart a quote or words of wisdom to inspire?
“The creative act is a letting down of the net of human imagination into the ocean of chaos on which we are suspended, and the attempt to bring out of it ideas.” (Terence McKenna)